REASONS WHY YOU SHOULD MARKET ON FACEBOOK
Facebook is the most popular social networking site for marketers, therefore there are many potential audiences in Facebook, That’s why Facebook is the best strategy for your business in online marketing, and it’s very effective for marketing purposes
- Audience demographic.
Audience Demographic has 2 types which is the Basic Demographic Grouping and Socio Economic Grouping. Basic Demographic Grouping includes Gender, Age, Family, Class, Nation, Ethnicity, Education, Religion, Political allegiance, Region, Urban/Rural, While Socio Economic Grouping defines people by the type of job and income, this categories goes by lower economic groups to high economic groups. This is the best audience that you’re targeting in Facebook.
- Your potential customers are scrolling FB every single day. Add in some statistics such as 1.7bn people on FB etc.
There are over 1.86 billion monthly active Facebook user base on a research in April 2017 and a 350 million members, therefore Facebook is too big to be ignored and there are many potential people who are scrolling Facebook every single day in which they caught up information every day, that’s why marketing in Facebook is a very effective strategy to target potential audience.
- Retargeting: FB allows you to get back in front of customers / potential customers. There are different types of FB retargeting, website visitors, fans, and customer email lists. Please research Facebook retargeting for different types of retargeting guarantee
Retargeting is a highly effective marketing strategy that targets your ads on Facebook to people who have already expressed interest to your site. It allows you to focus on people who are in market and remind them again and again how great your product is and why going to your business is the right decision. It also help you to keep your brand in front of bounded traffic after they leave your website. Retargeting is a strategy designed to help your business reach the 98% users of Facebook who don’t convert right away.
There are different types of Facebook retargeting.
The most popular remarketing strategy is targeting relevant ads at people who have already visited your website and allows you to target potential and newbie audience. To make a targeted audience based on website visitors, you must have a Facebook website custom audience in place. Retargeting website visitors is a simple concept. When someone visits a page with your custom audience code, they’re added to your custom audience list in your Facebook Ads Manager. You can include those visitors as a target audience in a Facebook ad retargeting campaign.
Retargeting the existing Facebook Fans is incredibly easy and also very effective. When you set up Facebook ad, choose to target people who are already fans of your page. Does it seem odd to advertise to existing Facebook fans? Consider that acquiring sales from existing customers is cheaper than acquiring new leads and many of your fans are probably customers. You can also upsell those existing customers with new or better products and services. Additionally, your fans may not be seeing all of your Facebook updates. If you retarget your most important content to them via Facebook ads, they’re more likely to see it.
Customer E-mail Lists
Retargeting to email subscribers can increase the chance of conversion exponentially. It’s worth the extra effort to set it all up. This is also one of the effective strategy that can help you strengthen the power of your newsletter by serving Facebook ads to existing email subscribers.